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Kelly Communications
provides a wide range of services to assist clients in creating,
placing and monitoring campaigns in television, print, direct-mail
and the Internet. The majority of our clients joined us to
take advantage of our specialized skills in Guaranteed Pay-Out
Advertising, but now choose multiple services from our extensive
selection.
Cost per Call
Television/Cable
Now more than ever, marketers are
looking for a return on investment. They are reluctant to
spend money without having a sense of what type of response they’ll
receive.
Kelly Communications is well
aware of this need, and has been providing clients with a solution
through guaranteed response for their television campaigns for12
years.
Cost per
Call (CPC)
Cost per
Call (CPC) eliminates risk for both the advertiser and
the media outlet. The advertiser knows it has a firm commitment
from the media outlet. The media outlet has no concerns about
collection, since it has the funds in advance. The media
outlet knows exactly what it must do in order to earn the pre-paid
amount.
Each media outlet is contracted on an
individual basis to deliver a specific number of leads/calls and
paid for those lead/calls in advance at a specific rate per
call/lead. If the outlet fails to deliver the contracted
number of calls/leads within the contracted time frame, the balance
of the pre-paid account is returned to the advertiser.
Every product and offer is unique, but Kelly
Communication's team has experience with thousands of campaigns,
allowing us to assign a cost per call/lead that will maximize
exposure while minimizing costs.
Spots will run nationally and/or
regionally based on client strategy. Spots will run on
national/regional cable networks, Cable Interconnects, Broadcast
Networks or local network television stations. Calls are
tracked via the client customer service system, and the
client submits call reports daily.
Every campaign is monitored on a daily
basis. Money from under-performing outlets or markets
will be moved to those achieving or exceeding our projected
goals.
The best part is that the
client receives a guaranteed return on
investment. In addition, the spot frequency offers
branding and awareness.
To learn how CPC
can give you a marketing edge, call Kelly
Communications
at (212)
541-9263 today!
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